California Privacy Rights

For California Residents:

California residents have certain rights with respect to their personal information, as described below..

Right to Opt-Out of the “Sale” of Your Personal Information: Like many websites, we use cookies and other technologies to collect data about your browser, device and location, as well as your IP address, device ID or similar online identifier. We share this information third parties such as analytics companies, social networks, advertising networks and marketing companies to help us personalize content you see on our website, advertising you see after you’ve visited our website, and marketing we may send to you. The California Consumer Privacy Act (“CCPA”) considers our sharing of that information with these parties to be a “sale.” You may request to opt-out of our sharing your personal information with these third parties using  or .

Right to Know and Access Information: You may access personal information we maintain about you . If we grant your request, we will provide you with a copy of the personal information we maintain about you in the ordinary course of business. This may include what personal information we collect, use, or disclose about you. We may not fulfill some or all of your request to access as permitted by applicable law.  

Right to Deletion of Information: You may request that we delete your personal information. Depending on the scope of your request, we may refrain from granting your request, as permitted by applicable law. For example, we may be legally required to retain your information in our business records. You may submit a deletion request .

Authorized Agent: California residents may use an authorized agent on their behalf to exercise the above privacy rights. If you are an authorized agent acting on behalf of a California resident to communicate with us or to exercise a privacy right discussed above, you must be able to demonstrate that you have the requisite authorization to act on behalf of the resident and have sufficient access to their laptop, desktop, or mobile device to exercise these rights digitally.  If you are an authorized agent trying to exercise rights on behalf of a user, please contact us at the contact information below with supporting verification information, which includes a valid Power of Attorney in the State of California, proof that you have access to the consumer’s interface, and proof of your own identify. 

To Exercise Your Rights

To exercise the rights described above, please go here or contact us using the information below. Should you have any questions or concerns regarding your California rights or this privacy policy, you may contact us at:

Madison Reed, Inc.
430 Shotwell Street
San Francisco, CA 94110
+1 (833) 230-3677
 
Before we fulfill your requests, we will take steps to verify your identity in order to prevent unauthorized access to your data.

Please note that your exercise of the above rights is subject to certain exemptions to safeguard the public interest and our interests (such as maintaining legal privilege). We will try to comply with your request as soon as reasonably practicable. Requests to exercise these rights may be granted in whole, in part, or not at all, depending on the scope and nature of the request and applicable law.  Where required by applicable law, we will notify you if we reject your request and of any reasons we are unable to honor your request.  

Non-discrimination: We shall not discriminate or otherwise penalize anyone for exercising their rights under this Privacy Policy.

For more information on our privacy practices, please review our full .

Categories of Consumers' Personal Information We Collect:

When you visit our website we will collect:

  • Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with our website site, application, or advertisement.

  • Geolocation data.

  • Identifiers such as your IP address.

If you participate in certain optional website features, we may also collect:

  • Identifiers such as your full name, email address and phone number, and optionally, your photo, postal address, and billing information.

  • Categories of personal information described in subdivision (e) of California Business and Professions Code Section 1798.80 are your name, physical characteristics or description, address, telephone number, credit card number, debit card number.

  • Commercial information, including records of products and services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

  • Inferences drawn from any of this information to create a profile reflecting your preferences, characteristics, preferences, predispositions.

When you visit our stores, if you make a purchase we will collect:

  • Identifiers such as your full name, postal address, and billing information.

  • Categories of personal information described in subdivision (e) of California Business and Professions Code Section 1798.80 are your name, physical characteristics or description, address, telephone number, credit card number, debit card number.

  • Commercial information, including records of products and services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Categories of sources from which the Personal Information is collected:

We collect Personal Information from:

  • You, as a consumer, visitor to our store or user of our website.

  • Consumer data resellers.

Business or commercial purpose for collecting or selling Personal Information:

We collect your Personal Information to provide the website and in store experience and for the following business purposes:

  • Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.

  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.

  • Debugging to identify and repair errors that impair existing intended functionality.

  • Sending you marketing information.

  • Short-term, transient use such as contextual customization of ads shown as part of the same interaction. 

  • Maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments. 

  • Undertaking internal research for technological development and demonstration.

  • Maintaining the quality of our service and to improve, upgrade, or enhance our service.

Categories of third parties with whom we share Personal Information:

  • Analytics or website behavior tracking.

  • Social media networks.

  • Behavioral advertising targeting Marketing and advertising companies.

  • Remarketing companies.

  • Consumer data sellers.

  • Audience matching companies.

  • Advertising agencies.

  • Data science agencies.

Specific pieces of Personal Information we collect:

When you visit our website:

  • IP address, device ID and unique identifier.

  • Session and browsing information.

  • Geolocation data sufficient to identify your zip code.

  • Interaction with our advertising.

If you participate in certain optional website features or make a purchase in our store:

  • First and last name, email address, phone number, photo.

  • Postal address, billing address, credit card details.

  • Products and services purchased and your purchase history.

  • Products and services recommended, including Color Advisor/Color Recommendation data and your Color Bar appointments.

  • Inferences drawn from any of this information to create a profile reflecting your preferences, characteristics, preferences, predispositions.

Categories of Personal Information Disclosed for Business Purposes

We may have disclosed the following categories of consumers’ personal information for business purposes:

Categories of Personal Information Sold

We may have sold the following categories of consumers’ personal information:

  • Name and Other Identifiers such as real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.

  • Geolocation Data.

    • Name and Other Identifiers such as real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.

    • Transaction History such as records of transactions you conduct on our website or offline.

    • Network Activity Information including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.

    • Geolocation Data.

    • Inferences Drawn from any of the information above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.